Marriotts are everywhere - but safety for LGBTQ+ is not. Marriott's 2023 pride campaign and Love Travels platform wanted to cement Marriott hotels and resorts as a safe space, whatever the destination. Their campaign — The Ballroom is OPEN — needed a landing page that could grow into a year round platform with resources for planning safe travel, promises to give and welcome all, and a space for celebrating.
My Role - Lead Designer
Visual Language
Leyered photos and videos dance to create movement, and capture the spirit of ballroom. Type is punchy and bold, with animation to create emphasis.
Vibrant, narrative driven story telling and imagery with clear CTAs and ways Marriott is giving - and standing up for the LGBTQ+ community.
Marriott wants to grow their platform beyond just a once a year pride event. We dreamed up ways we could take the site from a pride campaign spotlight to an always on place to spotlight Marriott's giving, and sharing diverse stories of all who are welcome at Marriott.
