Brand identity, PACKAGING, print
Wood Look is a online retailer of handcrafted wooden goods, ranging from painted children's toys to ornate carved pipes to minimalist furniture. The scope of the project included logo design, brand identity and guidelines, and several applications of the brand including print materials and packaging. (school project)
“With a growing family, I’m constantly looking for new furnishings for our home. I want sensible products, but my family doesn’t fit the cookie cutter mold and our home shouldn’t either.”
— WOOD LOOK SHOPPER
“I have a strong, unique product design style and a passion for woodwork. But as a young designer, I don’t know how to expand my customer base.”
— WOOD LOOK DESIGNER
With no brick and mortar store, the brand’s main vehicles will be shipping materials and online. The brand must should be identifiable in print and digital.
Representing anything from minimalist to quirky detailed wood work, the overall brand should be adaptable in nature and versatile in style.
The final logo touches on the visual pun of eyes and knots in wood grain. The logo mark encompassed in a square allows for modular usage. The allusion to wood grain opens the door for pairing with organic textures and patterns.
With diverse products from different product designers, I wanted the final Wood Look brand to be capable of supporting a range of visual styles. With an open color palette and structured "series" branding for each designer, it allows each featured craftsman to have their own voice within the Wood Look brand.