Saige Danby
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Wood Look

 

Wood Look

Brand identity, PACKAGING, print

 

Wood Look is a online retailer of handcrafted wooden goods, ranging from painted children's toys to ornate carved pipes to minimalist furniture. The scope of the project included logo design, brand identity and guidelines, and several applications of the brand including print materials and packaging. (school project)

 
 

Customer Personas

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“With a growing family, I’m constantly looking for new furnishings for our home. I want sensible products, but my family doesn’t fit the cookie cutter mold and our home shouldn’t either.”

— WOOD LOOK SHOPPER

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“I have a strong, unique product design style and a passion for woodwork. But as a young designer, I don’t know how to expand my customer base.”

— WOOD LOOK DESIGNER

 

BRAND GOALS

 

01. VERSATILE

With no brick and mortar store, the brand’s main vehicles will be shipping materials and online. The brand must should be identifiable in print and digital.

02. VISIBLE

Representing anything from minimalist to quirky detailed wood work, the overall brand should be adaptable in nature and versatile in style.

 
 

Logo Explorations

 
 
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Final LOGO

 
 
 
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The final logo touches on the visual pun of eyes and knots in wood grain. The logo mark encompassed in a square allows for modular usage. The allusion to wood grain opens the door for pairing with organic textures and patterns.

 
 

COLORS

 
 
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PRODUCTS

 
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TYPEFACES

 
 
MONTSERRAT EXTRA BOLD: LOGO TEXT

MONTSERRAT EXTRA BOLD: LOGO TEXT

WORK SANS SEMI BOLD, REGULAR: BODY TEXT

WORK SANS SEMI BOLD, REGULAR: BODY TEXT

DIN EXTRA BOLD AND REGULAR: NUMBER ELEMENTS

DIN EXTRA BOLD AND REGULAR: NUMBER ELEMENTS

 
 

BRAND IDENTITY

 

With diverse products from different product designers, I wanted the final Wood Look brand to be capable of supporting a range of visual styles. With an open color palette and structured "series" branding for each designer, it allows each featured craftsman to have their own voice within the Wood Look brand.

 
 

Product LABELS

Simple, structured systems are versatile enough for every product.

 
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packaging

Product illustrations on shipping labels showcase the product. Including a slogan creates intrigue for new buyers.

 
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Catalog

Designer profiles and series numbers help showcase individuality.

 
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