Saige Danby
catalog in color.png

Wood Look

catalog in color.png
 

Wood Look

Brand identity, PACKAGING, print (Mar 2018)

Creative Concept:
With such diverse products from many different product designers, I wanted the final Wood Look brand to be capable of supporting a range of visual styles. With an open color palette and structured "series" branding for each designer, it allows each designer to have their own voice within the Wood Look brand.

 

The Brief:
For this class project, we were assigned businesses to rebrand. Wood Look is a online retailer of handcrafted wooden goods, ranging from painted children's toys to ornate carved pipes to minimalist furniture. The scope of the project included logo design, brand identity and guidelines, and several applications of the brand including promotional materials and packaging.

 

Customer Personas

Screen Shot 2018-05-29 at 1.44.55 AM.png
Screen Shot 2018-05-29 at 1.45.07 AM.png
 
 
Screen Shot 2018-05-29 at 12.30.39 AM.png
Screen Shot 2018-05-29 at 12.32.01 AM.png
 

Logo Explorations

 
Screen Shot 2018-05-29 at 12.10.14 AM.png
Screen Shot 2018-05-29 at 12.10.59 AM.png
Screen Shot 2018-05-29 at 12.11.08 AM.png
 
 

Final branding

 
Screen Shot 2018-05-29 at 8.36.06 AM.png

The final logo touches on the visual pun of eyes and knots in wood grain. The style is more geometric than some earlier iterations, with a singular sans serif typeface, Montserrat. The logo mark encompassed in a square allows for modular usage, and the allusion to wood grain opens the door for pairing with organic textures and patterns.

 
 
 
Screen Shot 2018-05-29 at 1.02.13 AM.png
Screen Shot 2018-05-29 at 1.02.26 AM.png
 
 
Screen Shot 2018-05-29 at 1.02.53 AM.png
Screen Shot 2018-05-29 at 1.03.02 AM.png
 
 

Catalog

Designer profiles and series numbers help showcase individuality.

 
catalog spread 2.png
Catalog spread 1.png
 

Product tags

Simple, structured systems are versatile enough for every product.

 
Tag application 1.png
Screen Shot 2018-05-24 at 12.13.55 PM.png
 
 

packaging

Product illustrations on shipping labels showcase the product. Including a slogan creates intrigue for new buyers.

 
 
Box Mockup.png
Screen Shot 2018-05-24 at 12.12.14 PM.png